Thinking of a Green re-brand?
If anything positive is to come from 2020 it is that we have been forced to stop and think and revaluate the way in which we live our lives. It’s become very clear to me that we cannot waste any more time and we must now focus all of our energy in doing what we can to bring green change through the way we work and for the people we work with.
“Use more creativity and less stuff”
Brian Dougherty – Green Graphic Design
It may seem like a small and irrelevant task for a graphic designer to be able to make any impact on environment change, but this assumption is completely wrong, and here’s why.
Because of the freedom of the internet, users have less of a say in the digital world so it is our responsibility to promote change. As designers, we have the power to guide our clients in the direction of making good, green choices. These may come in several areas of the design and development process such as:
- Printing as little as possible
- Opting for paperless advertising
- Choosing suppliers who are focused on delivering eco-friendly products
- Working with host providers who only use green energy
- Printing postcards that direct the customer online instead of printing chunky brochures
- Offering digital business cards
- Thinking ethically about packaging design choices
- Never using plastic
- Listening to consumers
- Keeping up to date with current environmental legislation
If there isn’t enough reasoning there, going green is GOOD for you and your business. It’s a confusing time, even the Climate Change brand is confused. They’ve moved from ‘Global Warming’, to ‘Climate Change’ and now they’re rethinking the message should be, ‘Global Melting’. What is clear is that everyone from large corporations to small businesses have a responsibility to ensure their companies do what they can to provide their consumers with a product that is ethical and transparent.
It’s only a matter of time that these issues will be the core of the consumer buying process.